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Korean Tourism Brand "Imagine Your Korea" (Republic of Korea)

Last modified: 2019-05-29 by zoltán horváth
Keywords: korea | tourism |
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[Korean Police Station Flag] image by Zachary Harden, 22 July 2016


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Description of the Flag

In 2014, the brand "Imagine Your Korea" was released by the Korean Tourism Organization in response to the increase interest in South Korea due to the high profile individuals from the country (UN Secretary Ban Ki-moon, figure skater Kim Yuna and pop sensation PSY). The main purpose of the brand was to showcase that South Korea is welcoming to the world and highlighting many aspect of Korea that they are known for (food, history, pop culture, etc). A full explanation of the logo can be found at a brand info document at http://www.imagineyourkorea.com/brand-story#brand-guidelines.

Now for the flag itself, it is the logo on a white background. The logo uses 5 colors, all in Pantone Coated (2767, 242, 298, 122 and 173, respectively). Page 57 of the VI Guidelines, also at http://www.imagineyourkorea.com/brand-story#brand-guidelines, shows a vertical banner for use but no actual free-flying flag. However, I feel the specifications are roughly the same from judging by the photo posted at Facebook (https://scontent.fmci1-2.fna.fbcdn.net/). On this page, it has the logo 60% of the length and centered on a banner. I took the same design with the flag and created the image, using the logos from http://www.imagineyourkorea.com/brand-story#brand-guidelines.

Zachary Harden, 22 July 2016