Last modified: 2023-06-03 by zachary harden
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image by Zachary Harden 24 September 2017
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"Japan Airlines Co., Ltd. (JAL) (日本航空株式会社 Nihon Kōkū Kabushiki-gaisha), is a
Japanese airline. JAL group companies include Japan Airlines for international
and domestic services;JAL Express for international and domestic low-cost
services; J-Air, Japan Air Commuter, Japan Transocean Air and Ryukyu Air
Commuter for domestic feeder services; and JAL Cargo for cargo and mail services.
JAL was established on August 1, 1951".
Source:
http://en.wikipedia.org/wiki/Japan_Airlines
For additional information go to: JAL (official website)
Esteban Rivera, 08 February 2014
"The JAL livery is called the tsurumaru (鶴丸) or "crane circle." It is
an image of a Japanese red-crown crane with its wings extended in full
flight. The Tsurumaru JAL logo was created in 1958 by Jerry Huff, the
creative director at Botsford, Constantine and Gardner of San
Francisco, which had been the advertising agency for Japan Airlines
from its earliest days. JAL had used several logos up until 1958. When
the airline arranged to buy new DC8, they decided to create a new
official logo to announce the inauguration of their jet service world
wide. In the creation of the logo, Huff was inspired by the personal crests
of Samurai families. In a book he’d been given,We Japanese, he found
pages of crests, including the crane. On his choice of the crane, he
writes: "I had faith that it was the perfect symbol for Japan Air
Lines. I found that the Crane myth was all positive — it mates for life
(loyalty), and flies high for miles without tiring (strength.)"
The tsurumaru livery was in use until 2002, when it was replaced by a
livery called the "Arc of the Sun." The livery featured the motif of a
rising sun on a creamy parchment-colored background.
On 19 January 2011, following its corporate restructuring, Japan
Airlines announced that it would return to the classic tsurumaru logo
starting on 1 April 2011".
Source:
http://en.wikipedia.org/wiki/Japan_Airlines#Logo_and_basic_liveries
Esteban Rivera, 08 February 2014
For the emblem itself, compared to the 1959 incarnation there was seven key points of modification. From the bold effect on the
"JAL" text on the tsurumaru, the increased sharpness and symmetry of
the feathers, it was to represent a bolder, stronger, more dynamic
airline that brings warmth, change and hospitality to the revitalized
JAL. (JAL Press Release) There is a flag with the red logo on white seen here at a JAL Maintenance Center (Haneda Airport, Tokyo).
Zachary Harden 24 September 2017
The flag with five blue stripes
should be dated circa 1959-1962.
Miles Li, 20 January 2015
The flag with bilingual writings
should be dated circa 1962-1969.
Miles Li, 20 January 2015
image by Zachary Harden 24 September 2017
image by Zoltan Horvath, 09 February 2014
"Landor Associates created JAL's brand identity in 1989. After Japan
Airlines and Japan Air System merged, the Tokyo office of Landor and
JAL worked together to create a new brand identity. Landor decided to
use the "arc of the sun" image. The 2000s rebranding began in April
2002 and completed in April 2004.
Esteban Rivera, 08 February 2014
There was a brief mention about the "Arc of the Sun" (太陽のアーク, Taiyou
no Arku) branding, which was introduced from 2002 and used until 2011.
I found this press release (September 18, 2002) that talks about the "Arc" and the reasoning
behind the change. The brand, created by Landor Associates (who also
did work for Garuda Indonesia, Ethiad and Thai Airways), was created
to emphasize the newly merged airline group to be the top brand of the
21st Century. The mark "embodies two key concepts; (1) the strength of
the new JAL's Skyward Dreams and (2) the feeling of joy experienced by
satisfied passengers. The commanding bold print of the logo itself
represents JAL strong belief in constant improvement. The basic color
scheme of this new JAL mark is red, silver and black. Red is the
symbolic color of Japan and emphasizes the two key concepts of Skyward
Dreams and Joy. Silver expresses professionalism, quality, innovation
and the highest safety standards, which are JAL's proud
responsibilities. The black font [Avenir family] represents dependability and
versatility."
Zachary Harden 24 September 2017
To add what is already posted about the red tsurumaru logo, which was started to be used on April 1st, 2011, JAL (Japanese, 2012) talked about the brand history for the past sixty years and mostly focusing on the main changes between the tsurumaru logo and also denoting color and text specifications. According to the "Agora" article, the brand colors are as follows:
Japan Airlines White
DIC: White (Shiro)
Pantone: Process White
CMYK:0-0-0-0
RGB 255-255-255
Japan Airlines Red
DIC: N724 (Shoujyouhi)
Pantone: 1797C
CMYK:0-100-100-0
RGB 200-0-25
Japan Airlines Black
DIC: N960 (Sumi Iro)
Pantone: 426C
CMYK:0-0-0-100
RGB 0-0-0
Japan Airlines Silver
DIC: 621 Silver
Pantone: 877C
CMYK:0-0-0-30
RGB 200-200-200
image submitted by Steve R., 28 January, 2022
Unknown flag, submitted as Japanese (by Steve R. on 28 January, 2022), but I am not convinced the
script is Japanese. Some characters look Chinese.
Rob Raeside, 29 January 2022
The kanji read, from right to left:
日本航空株式会社
中野製作所
産業報国会
meaning:
Japan Airlines Company Limited
Nakano Factory
Industrial Association for Serving the Nation
In 1940 the wartime Japanese Government dissolved the existing trade unions, replacing them with the Industrial Association for Serving the Nation (Sangyo Hokokukai), which was itself dissolved at the end of World War II in 1945.
Miles Li, 29 January 2022