Last modified: 2017-10-29 by antónio martins
Keywords: mediamarkt | parvonia | clown | disc (red on white) | stars: 2 (black) | star: 5 points (black on white) |
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MediaMarkt is a German consumer electronics chain store, with branches in
Greece, Spain, Hungary, Italy, Poland, Portugal, Sweden, Russia, France, and
the Netherlands, being currently Europe’s largest retailer of consumer
electronics. (See here.)
Its main slogan is «Ich bin doch nicht blöd!», meaning
«I am not stupid» and localized in several languages (meaning
that clients will not be fooled to buy for higher prices what Media Markt
allegedly sells for less), and its advertisements likewise lean on blunt,
crude humour.
António Martins, 11 Feb 2008
Starting in Feb. 2007, the Portuguese branch of Media Markt airs the
Parvonia advertisement
campaign on TV, radio, print media and outdoors. This stems from Portuguese
"parvo" ("fool"), from the local version of the main slogan («Eu
é que não sou parvo!» = «It’s not me who’s
a fool!»), and portraits visitors from this fictional country
(«where everybody is such a fool they don’t mind paying high
prices and ignore modern gadgets») arriving at a Media Markt store
and making a fool of themselves as they marvel at the low prices and state of
the art gadgetry. (See here
and here.)
António Martins, 11 Feb 2008
by António Martins, 11 Feb 2008
Parvonia, spelled Parvònᴉa (upper case: PARVÒИIA), has a flag, among other assorted regalia. This flag features in advertisement photographs of the four members of the visiting committee (President, General, Boy Scout, and Beauty Queen — all but the latter shown wearing or holding a flag) as can be seen here:
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