Last modified: 2025-10-11 by olivier touzeau
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![[Flag]](../images/f/fr-14-vm.gif)
Flag of Villers-sur-Mer - Image by Olivier Touzeau, 28 September 2025
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The municipality of Villers-sur-Mer (2,652 inhabitants in 2008; 899 ha; municipal website) is located on the Channel, between Deauville and Houlgate.
Villers is a Roman origin, as evidenced by its name and by
archeological findings (remains of a fortified camp and a Roman way). It
is said that William the (not yet) Conqueror passed through Villers in
1066 to go to Dives, where he set up his fleet. The village increased
in the 17th-18th centuries with the building of several farms and of a castle.
The sea resort of Villers was "invented" during the Second Empire by the
architect Félix Pigeory and the journalist Pierre Pitre Chevalier, then editor-in-chief of the Figaro. Among the rich families which settled in Villers, the Demachy, Napoléon III's bankers, built the San Carlo Manor. The Countess of Béarn, born Demachy, dedicated herself to the town of Villers during the First World War. The pharmacist Mariani, who invented in the 19th century a tonic prefiguring Coca-Cola, also built a big estate in Villers.
Villers attracted members of the intelligentsia such as the diva Marthe Chenal, the musicians Alfred Bruneau and Charles Koechlin, the painters Paul Huet, Constant Troyant and Eugène Boudin, and the physicist Louis Armand.
Villers-sur-Mer was liberated on 22 August 1944 by the Belgian brigade
commanded by General Piron.
The main monument of Villers-sur-Mer is a small stele materializing the
"entrance" of the Greenwich meridian on the French territory. The
meridian is shown by a blue line, so that you can "ride" the meridian.
The beach of Villers ends in the foot of the Black Cow Cliffs, named for big rocks that fell down from the cliff down to the beach. The cliffs spread on five kilometers between Villers and Houlgate, including part of the municipal territory of Auberville and Gonneville. On 2 February 1995, a Decree of the Ministry of Environment listed the cliffs, very rich in fossiles, on the register of "places of scientific and landscape significance in the department of Calvados", protecting the whole area. Picking up fossiles on the seashore is permitted, but any excavation is prohibited (and extremely hazardous), except for limited sampling with scientific aim. Fossiles found in the cliffs can be seen in the paleontological museum of Villers.
Ivan Sache, 11 January 2004
I could observe on Jean-Mermoz square in Viller-sur-Mer in 2025 the new municipal flag of
Villers-sur-Mer : simply white with the coat of
arms and the name of the commune, instead of the previous logo.
The coat of arms was adopted in1939: Party per bend sinister, 1. Or a drakkar Azure, the sail charged with two lions passant guardant in pale Argent, 2. Vert an ammonite Argent; debruised at sinister by a mullet of 8 points party per bend sinister Azure and Argent.
A new logo/visual identity was adopted in december 2021 but the decision was made to have for the
officiel flag the traditional coat of arms of the commune.
One could see at the same place: photo in 2024 or photo in 2021
flags representing its twin cities:
- Boffzen (Germany): white flag with the arms sumounted
by a white cartouche with the words "BOFFZEN-WESER"
- Wickham (Hampshire, England) - white flag with coat of arms and name
of the city above
- Leopoldsburg (Belgium)
Olivier Touzeau, 28 September 2025
Logo banners of Villers-sur-Mer
Logo banners of Villers-sur-Mer - Images by Olivier Touzeau, 28 September 2025
A new logo/visual identity was adopted in december 2021. The graphical
chart has monochrome field banners with the logo (in light red,
watergreen, yellow).
Concerning the new visual identity [source: municipal Facebook page]
"The visual identity of Villers-sur-Mer had evolved over time without
ever being truly established, as until 2021, a coat of arms and a
flag/logo were used interchangeably.
The municipal team enlisted the help of a specialized firm to
establish a new visual identity for the town. A lengthy process of
analysis and discussion took place with this firm, resulting in the
following decisions:
1) The main colors will be those of Normandy: yellow and red.
Different color pairs may be used for certain occasions.
2) The visual identity will incorporate a coat of arms reconstructed
from the distinctive elements of the town: the Greenwich Meridian, the
ammonite, the sea, the Vaches Noires Cliffs, all recalling the
stained-glass windows of the church."
Olivier Touzeau, 28 September 2025
![[Flag]](../images/f/fr-14-v0.gif)
![[Flag]](../images/f/fr-14-v1.gif)
Former flag of Villers-sur-Mer, latest version (left) and previous version (right) -
Images by Olivier Touzeau, 20 March 2021, and Arnaud Leroy, 11 January 2004, respectively
The flag of Villers-sur-Mer (photo, 2008;
photo, 2018) is made of the municipal logo surrounded by a white border. A former version of the flag, seen in 2003, has no white border.
The motto means "The sea in pays d'Auge", the Pays d'Auge
being the area limited by rivers Touques and Dive, mostly known for the three local cheeses (camembert, livarot, pont-l'évêque) and apple-derived products (cider and calvados).
Olivier Touzeau & Ivan Sache, 20 March 2021
![[Flag]](../images/f/fr_14-v1.gif)
![[Flag]](../images/f/fr_14-v2.gif)
![[Flag]](../images/f/fr_14-v3.gif)