Last modified: 2024-01-27 by zachary harden
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desk flag from personal collection; image by Zachary Harden, 03 April 2022
image by Zachary Harden, 25 October 2017
The 2002 FIFA World Cup was the 17th instance of the tournament that took
place from 31 May to 30 June 2002. The host nations (the first and only instance
of two nations hosting the same World Cup) were South Korea and Japan. This is
the first major FIFA tournament to use the "slanted letters" wordmark that is
currently the FIFA logo. While
http://resources.fifa.com/mm/document/affederation/marketing/58/25/93/fcm-history_161213_final_neutral.pdf
shows the mark was adopted in 1998, it does not seem to be used for the 1998
World Cup that took place in France, judging by
https://s3-eu-west-1.amazonaws.com/lot-images.atgmedia.com/SR/10087/2875636/870-2013219172815_original.jpg
(ticket stubs).
For the logo used, it was created by the Interbrand
company from its London office, in consultation with its offices in Tokyo and
Seoul. According to a FIFA Press Release, it was the first time in the history
of the event that the World Cup Trophy was a main feature of the logo design.
While the use of blue and red for Korea and Japan, respectively, was not stated
in the press release, I guess it was to tie in both national flags (blue/red for
South Korea and red for Japan). The circle element that goes around the trophy
also ties in to Asian culture, and in turn, both the flags of South Korea and
Japan. The press release can be seen at
http://www.fifa.com/worldcup/news/y=1999/m=5/news=2002-fifa-world-cup-logo-launched-70788.html.
As for a flag,
https://page.auctions.yahoo.co.jp/jp/auction/o146827417 has a horizontal
logo on a white flag with champions of previous editions of the World Cup on
bottom in blue. At the Japanese Wikipedia version of the World Cup article,
there is a stadium background with vertical banners that are in the different
logo colors charged with a white logo. There is also a white vertical banner,
similar to the "Fair Play" banners, used during the closing and opening ceremony
where the full color logo is on white.
Zachary Harden, 25 October
2017
image by Randy Young, 25 October 2017
When I visited Seoul in August 2003, I found and purchased a 2002 FIFA World
Cup desk flag (4in x 6in). It looks just like the one presented by Zachary, but
with a purple field instead of white.
Randy Young, 25 October 2017
image by Zachary Harden, 25 October 2017
image by Zachary Harden, 01 April 2022
See Also: FIFA World Cup - 2018 Russia