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Mirabel, Quebec (Canada)

Ville de Mirabel

Last modified: 2022-02-26 by rob raeside
Keywords: mirabel | quebec |
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[Mirabel flag] image by Masao Okazaki, 30 January 2022
based on image located by Dave Fowler, 30 January 2022
 

See also:


The municipality

The town of Mirabel (59,612 inhabitants in 2020; 48,680 ha) is located 20 km west of Montreal.
The town of Saint-Scholastique, renamed to Mirabel on 27 January 1973, was established in 1971 as the merger of 14 former entities: Parishes of Saint-Augustin, Saint-Benoît, Saint-Canut, Saint-Antoine-des-Laurentides, Saint-Hermas, Saint-Janvier-de-Blainville, Saint-Jérusalem-d'Argenteuil, Sainte-Monique, and Sainte-Scholastique; Villages of Saint-Augustin, Saint-Benoît, and Sainte-Scholastique; Municipality of
Saint-Janvier-de-la-Croix.

The international airport of Mirabel was presented in 1967 as "the Project of the Century". Its building, planned on 39,355 ha of Quebec's most productive arable land, needed the expropriation of 3,000 households. Imagined during aviation's heyday, the airport was expected to cater 40 millions passengers per year in 2000. The airport was inaugurated on 14 October 1975 by Prime Minister Pierre Elliott Trudeau,
but the petrol crisis and economical recession soon turned the pharaonic project into the "Scandal of the Century". Finally built on only 7,800 ha - but the unused plots was retroced to their owners only 15 years, the airport peaked in 1990 with only 2.5 millions passengers. In 1997, Aéroports de Montreal announced the transfer of passenger flight to Dorval. So did Air Transat ans Sky Service, the last two companies scheduling flights in Dorval, did the same in November 2004.

https://www.ledevoir.com/2004/11/01/67497.html#federation=archive.wikiwix.com, Le Devoir, 1 November 2004
Ivan Sache, 18 February 2022


Description of the flag

Flag is, or was, the former logo on white.
There is a newer logo, but have not seen it applied to a flag.
Dave Fowler
, 30 January 2022

On May 13 2005 on Radio-Canada Television, I saw a white flag with the name of the city in blue letters behind the mayor. The logo was probably also on the flag, though it was not visible because the flag was wrapped around a pole.
Luc Baronian, 22 May 2005

Photos:
https://pbs.twimg.com/media/DdvXcXHV4AArr1A?format=jpg&name=medium
https://www.facebook.com/VilleMirabel/photos/1736161833141357/
https://www.facebook.com/VilleMirabel/photos/1177572712333608
Masao Okazaki, 30 January 2022

The former logo, with a "majestic, sculptural shape", symbolizes stability and fame. The gradation of the points evokes dynamism, movement, progress and orientation to the future. The central axis represents the share of the several elements that constitute Mirabel's strength and wealth.

The new logo was presented in a press release issued on 17 February 2021, for the celebration of the 50th anniversary of the town.

The new logo evokes the town's major pillars, aeronautics (through the blue ascending curve) and agriculture (through the touch of green, which also evokes sustainable development), which also refer to the town's coat of arms and foundations. The "M", which has been used for a few years in diverse campaigns organized by the town, is the logo's central element. It is a strong, positive and human symbol already part of the town's image.

The curves recall movement, evolution and change. The dark blue shade and the unique structure of letter "A" have been kept as a wink to the former logo.

The colors are:
Light blue: Pantone 298
Dark blue: Pantone 287
Green: Pantone 376.

https://mirabel.ca/identite-visuelle
Town website
Ivan Sache, 18 February 2022


Logo

[Mirabel flag] image located by Dave Fowler, 30 January 2022

There is a newer logo, but have not seen it applied to a flag.
Dave Fowler, 30 January 2022