Last modified: 2023-05-06 by rick wyatt
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image located by Esteban Rivera, 31 December 2020
(It is attributed that at least since 2005 the use
of a Coat of Arms for the last name Trump has been in use in several properties
owned and/or managed by Trump and/or his multiple investment organizations
(namely The Trump Organization).
This coat of arms engraved at the main entrance of the The Trump Park Avenue in New York
City is the family's Coat of Arms) (cropped image taken from the original
located here:
https://media.gettyimages.com/photos/, source:
https://www.gettyimages.ie/detail/).
Esteban Rivera, 31 December 2020
image located by Esteban Rivera, 31 December 2020
Here's a close-up version of the coat of arms above, in silver and
gold, together with an article dating back to 2012 citing the authorization to
use a variant of this coat of arms authorized by Scotland, with the official description
of the would be coat of arms as follows: "The Lion Rampant makes reference to Scotland
and the stars to America. Three chevronels are used to denote sky, sand dunes
and sea" and "'The double-sided eagle represents the dual nature and nationality
of Trump's heritage". 'The eagle clutches golf balls, making reference to the
great name of golf, and the motto "Numquam Concedere" is Latin for "Never Give
Up" - Trump's philosophy.'" and the authorization granted to the family to use
this coat of arms)
(cropped image from the original located here:
https://i.dailymail.co.uk/i/pix/2012/,
source:
https://www.dailymail.co.uk/news/)
Esteban Rivera, 31 December 2020
image located by Esteban Rivera, 31 December 2020
It is alleged that the original Trump coat of arms was actually "a near-identical copy of one registered in 1939 by Joseph Edward Davies, the New York Times reported (https://www.nytimes.com/2017/05/28/business/trump-coat-of-arms.html), where the original said "Integritas", now it says "Trump". Davies was an American diplomat and husband to Marjorie Merriweather Post, who built the Mar-a-Lago resort that now belongs to the president, and where presumably he first saw the coat of arms. The similarity was spotted by Davies' grandson, former US senator Joseph Tydings, on a visit to the resort. He told the Times he had not given permission to the Trump Organization to use the arms. It drew the attention of heraldic officials in Scotland when Mr Trump attempted to brand a new golf course in Aberdeen with the adulterated arms. They noticed that he hadn't registered it with the Court of the Lord Lyon.". "We would never allow this as a new coat of arms," said John Petrie, Rouge Croix Pursuivant of Arms at the college. "There needs to be at least two lineal differences from something that's been granted in the past." The fact that Mr Trump had changed the colours of the crest to black and gold was not considered sufficient, Mr Petrie said."
This image shows
the supposedly original coat of arms on the left and Trump's original to the right)
(copied image from the original located here:
https://ichef.bbci.co.uk/news/, source:
https://www.bbc.com/news/world-us-canada-40097665). Here's an
additional source:
http://evolution-design.co.uk/when-is-a-logo-a-coat-of-arms-ask-the-court-of-lord-lyon-1592/
Esteban Rivera, 31 December 2020
image located by Esteban Rivera, 31 December 2020
This is an adapted Trump coat of arms on the right, showing in
comparison to his previous version on the left, with the one approved on the
right dating date of approval as of 2012, as mentioned here:
https://www.washingtonpost.com/) (copied image from the original located here:
https://thelightinthedarkplace.files.wordpress.com, source:
https://thelightinthedarkplace.wordpress.com/2017)
Esteban Rivera, 31 December 2020
image located by Esteban Rivera, 31 December 2020
This is an adapted coat of arms with colours (cropped image from
the original located here:
https://commons.wikimedia.org/wiki/File:Coat_of_Arms_of_Trump_International_Golf_Club.svg).
Esteban Rivera, 31 December 2020
image located by Esteban Rivera, 31 December 2020
This picture shows a flag in one of Trump's golf
courses displaying the old coat of arms (cropped image from the original located here:
https://www.mcclatchydc.com, source:
https://www.mcclatchydc.com/news/)
Esteban Rivera, 31 December 2020
image located by Esteban Rivera, 31 December 2020
This picture shows a flag in one of Trump's golf
courses displaying the new coat of arms (cropped image from the original located here:
https://pbs.twimg.com/media/, source:
https://twitter.com/trump/)
Esteban Rivera, 31 December 2020
A previous categorization into "old" and "new" logo flags was used, but they
are rather indeed Trump National Golf Club and Trump International Golf Club pin
flags, respectively, issued for each golf course (https://www.trumpgolf.com/our-story
and
https://www.trumpgolf.com/Our-Courses), in this case, the Trump National
Golf Club Los Angeles and the Trump International Golf Club Dubai). These are
sold at the Trumpstore.com.
Hence, this is a Business Unit (Division) of
the Trump Organization, a group of about 500 business entities of which Donald
J. Trump is the sole or principal owner. Around 250 of these entities use the
Trump name. The organization was founded in 1927 by Donald Trump's paternal
grandmother, Elizabeth Christ Trump, and his father, Fred Trump, as E. Trump &
Son. Donald J. Trump began leading it in 1971, renamed it around 1973, and
handed off its leadership to his children in 2016 when he won the 2016 United
States presidential election.
LA Stars and Stripes Pin Flag
image located by Esteban Rivera, 21 April 2023
from
https://www.trumpstore.com/product/la-stars-and-stripes-pin-flag
Trump International Dubai Pin Flag
image located by Esteban Rivera, 21 April 2023
from
https://www.trumpstore.com/product/trump-international-dubai-pin-flag
Trump Organization logo
image located by Esteban Rivera, 21 April 2023
T-shaped three-way letter black logo resembling a steel beam, ca.mid 1970s to
late 1990s), from
https://www.thegentlemansjournal.com/article/history-donald-trumps-luxury-yachts/)
when a rebranding is more likely to have occurred, deriving in the early 2000s
marquee logo and the coat of arms. The T-shaped logo rebranded version was
indeed projected for use as part of the 2016 U.S. Presidential campaign
Source:
https://yello.substack.com/p/the-branding-of-donald-trump
Esteban Rivera, 21 April 2023
image located by Esteban Rivera, 21 April 2023
T-shaped single letter golden logo resembling a gold bar, ca. 2000s)
Source:
https://yello.substack.com/p/the-branding-of-donald-trump