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Pocatello, Idaho (U.S.)

Bannock County

Last modified: 2017-06-29 by rick wyatt
Keywords: pocatello | idaho | bannock county |
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[Flag of Pocatello, Idaho] image by António Martins-Tuválkin, 12 May 2008
based on NAVA website

See also:

Description of the flag


Pocatello to unveil new city flag (2 May 2001)
It may not be as earth-shaking as nuclear power, but the Pocatello Chamber of Commerce is set to unveil a new city flag at the city clean-up this weekend. It's the same "Proud to be Pocatello" logo the chamber is sponsoring on signs in the old town area. One minor problem: the city council hasn't adopted the flag yet.  Mayor Anderson will ask them to take that up at tomorrow night's city council meeting.
located by Dov Gutterman, 30 December 2002

New flag project

The city of Pocatello is in the process of designing a new flag. 709 entries were received, which have been reduced to a final six. The "City of Pocatello Flag Design Ad-Hoc Committee" is accepting comments up on the six designs up to the end of June 2017 at
Vexi-News, 7 May 2017

Extracted from the website for archival purposes:
"City of Pocatello Flag Design Contest: 709 Entries":

Being (unfortunately) recognized as having the worst flag in a NAVA survey. The link provided above shows the "709 entries submitted to the City of Pocatello Flag Design Committee for the flag design contest, and they may or may or may not be considered for the final flag design." Interesting to mention is that they are categorized under the following criteria:
- Professionals
- Ages 18+
- Ages 13-17
- Ages 7-12
- Ages 1-6

The guidelines are the following:

  • Flags should be simple – The flag should be so simple that a child can draw it from memory
  • Flags should have meaningful symbolism – The flag's images, colors, or patterns should relate to what it symbolizes
  • Flags should use only 2 to 3 basic colors – The number of colors on a flag should be no more than three, which contrast well and come from the standard color set (red, blue, green, black, yellow, and white)
  • Flags should NOT have lettering or seals – Flags should never use writing of any kind or an organization’s seal
  • Flags should be distinctive or be related – Flags should avoid duplicating others, but use similarities to show connections"

The contest is overseen by a "Flag Design Ad Hoc Committee, whose purpose is to recommend designs for an official city flag. The Pocatello City Council (official website: will then review the recommendations and vote to approve the final design. Members of the Ad Hoc Committee must reside within the Pocatello city limits. The committee is headed by city public information officer, Logan McDougall. Here are some remarks by Mr. McDougall ( with the story behind the contest, which started as a response to that NAVA survey and the (negative) publicity the city received, starting in 2016. It is a private citizen's initiative. The committee was advised by Roman Mars, who gave the lecture on flag design. The purpose is to go from "last to first" on flag design. The committee members are: "Bill Stanton, Flag Design Ad-Hoc Committee member; Courtney Fisher, owner, FishTale Creative; Greg Gunter, president, Rave Communications; Imri Larsen, branding creative director and former Pocatello resident; Jennifer Erchul, owner, E-Squared Creative; John Hartvigsen, flag expert; Meagan Milder, Flag Design Ad-Hoc Committee member; Mike Bingham, art educator and former Pocatello resident; Mike Sanders, co-owner, MSVM Group; Dr. Paul Sivitz, professor of history, Idaho State University; Presley Brown, Flag Design Ad-Hoc Committee Member; Shiloh Armstrong, owner, BengalWorks Graphics; Stuart Summers, associate vice president for marketing and communications, Idaho State University; Torgesen Murdock, award-winning artist."
Interesting to notice is that the Pocatello logo is copyrighted to the (Greater) Pocatello-Chubbuck Chamber of Commerce, as seen here: (source: Also from this source is the fact that "the current flag, designed as a logo in 1999, (and) was never fully authorized as a flag but just ended up as one. However, the flag – which used to fly only outside the wastewater treatment facility – doesn’t fly anywhere in Pocatello, though the logo "Proud to be Pocatello" can be found around the city."

The City has received "entries from a total of 28 countries and 31 (U.S.) States" (source: and the final day for submitting proposals was on November 30, 2016, although the original deadline was December 2."Here's an actual flying flag of Pocatello before the new design is approved:

The logo of Pocatello was made by "Greg Gunter (here's an interview with him:, which includes both copyright and trademark symbols, although the logo was donated.
Gunter’s marketing business (called Rave Communications (established in 1998) designed by Michael Jones, a graphic designer at Rave, who created the artwork as a logo for a city pride campaign back in 1999 (and it came into effect in 2000); then, somebody literally ran it up the flag pole. "This art was never intended as a flag?" (Mo) Rocca (CBS news correspondent) asked. "Exactly," said Gunter. The flag actually flew, ironically enough, over the sewage treatment plant! That flag was taken down years ago, and a local committee is now working on a redesign. It’s an issue the entire city is rallying behind. "Michael has done hundreds of logos over the course of his career. Just a few examples include: The state of Idaho’s centennial celebration theme art, the city of Pocatello’s logo, a new design of the International Paleontological Society’s graphic identity (the first in more than a century), trademarks for many large corporations and even a website that the International Economic Development Council recognized as the best economic development website in the world the year it was created, winning out over the website for the country of Wales. Local ballet patrons will recognize Michael’s work in the beautiful material produced for the annual Rotary Club of Pocatello’s presentation of "The Nutcracker" ballet — again, work donated by Rave Communications. On May 5, 2001, the City of Pocatello raised the first "Proud to Be Pocatello" flag at City Hall prior to the citywide clean-up and the kick-off for the "Proud to Be Pocatello Week" celebration".
Sources: and
(article published on April 22, 2016 by Matt Hunter, President of the Pocatello-Chubbuck Chamber of Commerce).

Esteban Rivera, 7 May 2017