Last modified: 2012-03-30 by jonathan dixon
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image submitted by Phil Day, 2 June 2009
I have just come back from Southland (District) and saw this flag.
Phil Day, 2 June 2009
From the Southland website:
The changing face of the Southland region with its dynamic and positive growth has led to the launch of a fresh, new Southland brand logo. The former Southland Spirit of a Nation brand has been revitalised and updated with a new logo and communications campaign that reflects the history, the region, the people of Southland and the growth the region has experienced in recent years.
The colours of the new logo reflected the colours of Southland with pale blue representing clean skies and giant vistas, dark blue representing abundant oceans and clear night skies and natural green for lush pastures and the agricultural strength of the region. The Koru, a symbol of new beginnings and growth, reflected the new era for the region and further growth that will come in the future
So the Spirit of a Nation flag is superceded. At the Venture
Southland page, we see the flag flying: Only the image part of the logo -
diagonally black-blue-green from the top hoist, with white curves,
including a koru, separating the colours.
Jonathan Dixon, 3 June 2009
image submitted by Glenys Carson, 26 June 2002, modified by James Dignan, 6 April 2005
Southland New Zealand Spirit of a Nation is the official brand chosen by the local authorities approximately 5 years ago to both capture and promote the lifestyle and personal qualities of Southlanders. This is the official flag of Southland and the logo is reproduced on a wide range of merchandise.
Elements of the logo:
Koru (fern): symbol of strong Maori heritage
The curved shape of the fly portion of the koru: the rolling landscape of Southland and the story-line of our people.
Sun (upper fly): as bright future.
Three pale blue items: stars of the Southern Cross.
Blue rectangle: blue of the clean crisp air and pristine waters.
Figure: Spirit of the people of Southland.
Glenys Carson, 26 June 2002
The flag can be seen on the "Southland New Zealand
Spirit of a Nation" website. As you can see, the
sun in the upper fly is pale yellow, not white as in the image sent by Glenys Carson.
James Dignan, 6 April 2005
The usual sport’s fans flags are quartered maroon and gold.
James Dignan, 29 March 1999
Maroon and yellow
are the colours that are used in regional
sports uniforms, particularly those of
Robbie Ellis, 10 March 1999
The maroon of the Southland
and North Harbour
flags and playing strips is nearer
the colour on the Latvian
flag — a very dark red.
James Dignan, 5 April 1999
The flag that you associate with the
Southland rugby team in New Zealand is out of date. Several years ago
the uniforms got an overhaul to maroon and blue as can be found on
their website www.rugbysouthland.co.nz. One of the reasons for this was
to reduce the confusion with several other teams using similar
colours. I recall seeing their new flag as a vertical tricolor with
maroon, white and blue where the white is at a smaller ratio to the
Chris Rodgers, 23 January 2005